Legoland Shanghai Resort has unveiled its ticket pricing structure as preparations continue for its grand opening this summer.

This development highlights the increasing presence of foreign-invested amusement parks in China, tapping into the nation's burgeoning 'joy economy' and extensive consumer base.

The resort will implement a six-tier ticket system, with prices beginning at 255 yuan ($35.07) for children and 319 yuan for adults during off-peak periods.

For peak times, particularly during major holidays, ticket prices will rise to 479 yuan for children and 599 yuan for adults, as stated on the resort's official website.

Legoland Shanghai will mark the first Legoland in China, and it is positioned as the 11th location of the franchise globally.

Upon opening, it will be the largest Legoland in Asia and the largest in the world at that time.

Targeted at children aged 2–12 and their families, the resort will feature more than 75 interactive rides, shows, and attractions.

Currently, ride installation is reported to be 80 percent complete, with 12 of the 24 rides now entering the commissioning phase, according to information from the resort.

This construction momentum occurs simultaneously with a theme park investment surge in Shanghai as global operators seek to leverage China’s expanding entertainment and consumption markets.

In partnership with Jin Jiang International Holdings Co., Ltd., Warner Bros is developing a 'Making of Harry Potter' studio tour at Shanghai Jinjiang Action Park, expected to open in 2027 with a 2.8 billion yuan investment.

This will be the first Harry Potter attraction in China and the third worldwide.

Additionally, an outdoor Peppa Pig theme park is being planned, aiming to establish itself as an international family-friendly highlight with a focus on immersive cultural experiences.

The Chinese government has committed to accelerating significant investment projects and enhancing initiatives to develop new cultural business formats and the tourism sector, as outlined in the 2025 Government Work Report.

Zhang Yi, CEO of the iiMedia Research Institute, noted that the confidence international parks exhibit towards China is rooted in its substantial and steadily growing consumer market.

As per capita GDP continues to rise, there is a marked increase in consumer demand for cultural and entertainment activities, providing a robust foundation for investment and indicating promising prospects for potential returns on foreign investments.

Moreover, China's ongoing efforts to open its market and maintain stable policies contribute to a favorable environment for foreign enterprises.

The Ministry of Commerce reported that foreign direct investment (FDI) in actual use reached 171.21 billion yuan in just the first two months of 2025. During this period, 7,574 new foreign-invested businesses were established across the nation, reflecting a year-on-year increase of 5.8 percent.