Beijing Post

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Thursday, Apr 03, 2025

Digital Nomads Energize Rural Revitalization in China

Emerging communities welcome remote workers, blending work and travel in picturesque settings.
Across China, an increasing number of young professionals are abandoning traditional corporate jobs in favor of a nomadic lifestyle that intertwines work with nature, contributing to local rural revitalization efforts.

In locations like Yixian County, near Huangshan City in Anhui Province, initiatives have been established to accommodate digital nomads seeking both connectivity and serenity.

Zhu Wenjing, a 23-year-old fashion design graduate, chose to relocate from Hangzhou, the capital of Zhejiang Province, to Yixian to experience a lifestyle that moves away from strict 9-to-5 routines.

"I'm still young and crave authentic experiences," she stated, reflecting a trend among youth seeking meaningful alternatives.

The digital nomads community in Yixian, set against a backdrop of traditional architecture and lush landscapes, has welcomed over 20 remote workers from various parts of China.

Participants cite the appeal of nature as a source of rejuvenation amidst the demands of urban living.

Xi Shiwei, a professional director with previous experiences in major cities such as Shanghai and Hangzhou, expressed a desire for a slower pace.

"Here, I have more time to hike and relax while staying connected with work partners online," he shared.

The community, situated near a river and converted from an old liquor factory, features modern living spaces that currently accommodate both individual and shared lodgings.

Wu Yongze, the community's founder, noted that in under a year, almost 500 individuals have utilized the facilities, which cater to recent graduates, filmmakers, remote tech workers, and aspiring business owners, with stays ranging from two weeks to three months.

Monthly fees range from 1,500 to 2,000 yuan (approximately 208 to 278 U.S. dollars), with a policy in place to limit duration to foster turnover and allow more individuals to experience rural life.

According to Wu, the aim is to create a platform for collaborative exchange that not only supports participants but also aids in local development.

As rural areas in China face challenges related to population decline and economic stagnation, many local governments are capitalizing on the digital nomad trend.

These communities are being seen as catalysts for innovation and economic stimulation in previously underserved areas.

Various initiatives include opportunities such as workshops, film festivals, and community events designed to fuse remote work with cultural engagement.

Deng Yawen, a 21-year-old university student, is working on a project to transform vacant rural properties into both a living community and a small whiskey distillery, supported by her father.

This development will likely integrate residential living with local entrepreneurship, further enriching communal ties.

The appeal of the nomadic lifestyle is also reflected in the rise of rural film festivals, like the one held recently in Fengwu Village.

Participants engaged with both domestic and international filmmakers while exploring culturally significant locations such as Hongcun, known for its role in the Oscar-winning film "Crouching Tiger, Hidden Dragon."

These initiatives support the intersection of digital technology and rural revitalization, illustrating a growing trend across the country.

In Dali, Yunnan Province, over ten nomadic communities have blossomed around art and digital innovation.

Sichuan Province is also witnessing growth in rural cafes managed by overseas entrepreneurs, while Lishui in Zhejiang has adopted policies designed to encourage the settlement of digital nomads through financial incentives.

"Digital nomads are becoming co-creators in rural revitalization," stated Wang Hong, an official from Yixian.

The Huangshan community's efforts have reinvigorated local policies aimed at supporting this demographic and spurring economic development, demonstrating a modern approach to rural challenges in China.
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