Chinese Food Brands Enhance Presence in U.S. Market Through Innovation
At the 2025 Taste of Asia conference, numerous brands showcased advanced technologies and new strategies to capture consumer interest.
NEW YORK, March 22 -- In a notable push to expand their presence in the competitive U.S. food market, various Chinese and Asian food brands are leveraging cutting-edge technologies and innovative marketing strategies.
This focus was prominently displayed during the 2025 Taste of Asia conference, which gathered numerous industry stakeholders, including food brands and professionals, to explore emerging trends and business models within the sector.
The event featured a diverse array of Chinese delicacies, drawing attention to items such as milk tea, Sichuan cuisine, and steamed dumplings.
Attendees witnessed firsthand the innovative product designs and operational strategies being employed by brands eager to broaden their footprint in North America.
Among those showcasing their offerings was Supreme Dumplings, which specializes in steamed dumplings.
The brand operates two restaurants in Washington state and provides frozen instant dumplings designed to meet the needs of a wider customer base.
Brandon Ting, the founder of Supreme Dumplings, highlighted the use of machinery in their production process to ensure a stable and efficient supply chain.
"Labor shortages and high turnover make it difficult to maintain a consistent team for hand-wrapping dumplings," Ting explained, noting that machinery allows for greater consistency in output.
The trend towards automation was echoed by miMap, a company specializing in restaurant supplies, which unveiled automated milk tea machines capable of producing 23 popular beverages at the touch of a button.
These machines significantly reduce the manpower needed, enabling restaurants and supermarkets to deliver several thousand cups of milk tea daily.
The milk tea sector has seen substantial growth in the United States, reflecting an increasing consumer interest in Chinese beverage offerings.
Li Yu, CEO of MenuSifu, a catering management technology firm that sponsored the conference, commented on the future of the milk tea industry.
"Standardized and automated production will be the key trend moving forward," Yu remarked.
The application of automation extends beyond beverage production into food delivery services.
Clipp, a tech company, has developed software utilizing artificial intelligence to optimize delivery routes for food wholesalers serving restaurants.
This technology minimizes labor costs by streamlining the logistics of food distribution.
In addition to technological advancements, there is a concerted effort among brands to adapt Chinese culinary flavors to better align with American tastes.
Lee Kum Kee, a well-known sauce brand, has modified its recipes to include sweeter and more balanced flavor profiles, shifting from traditional spiciness.
Fred Wang, senior corporate chef of Lee Kum Kee USA, detailed these adaptations as necessary to attract and retain customers in the diverse American diet.
The presence of Chinese cuisine in the United States is well-established, tracing back over 200 years.
Recent reports indicate that there are over 40,000 Chinese restaurants operating across the country, surpassing the combined total of fast-food giants such as McDonald's, Burger King, KFC, and Wendy's.
This focus was prominently displayed during the 2025 Taste of Asia conference, which gathered numerous industry stakeholders, including food brands and professionals, to explore emerging trends and business models within the sector.
The event featured a diverse array of Chinese delicacies, drawing attention to items such as milk tea, Sichuan cuisine, and steamed dumplings.
Attendees witnessed firsthand the innovative product designs and operational strategies being employed by brands eager to broaden their footprint in North America.
Among those showcasing their offerings was Supreme Dumplings, which specializes in steamed dumplings.
The brand operates two restaurants in Washington state and provides frozen instant dumplings designed to meet the needs of a wider customer base.
Brandon Ting, the founder of Supreme Dumplings, highlighted the use of machinery in their production process to ensure a stable and efficient supply chain.
"Labor shortages and high turnover make it difficult to maintain a consistent team for hand-wrapping dumplings," Ting explained, noting that machinery allows for greater consistency in output.
The trend towards automation was echoed by miMap, a company specializing in restaurant supplies, which unveiled automated milk tea machines capable of producing 23 popular beverages at the touch of a button.
These machines significantly reduce the manpower needed, enabling restaurants and supermarkets to deliver several thousand cups of milk tea daily.
The milk tea sector has seen substantial growth in the United States, reflecting an increasing consumer interest in Chinese beverage offerings.
Li Yu, CEO of MenuSifu, a catering management technology firm that sponsored the conference, commented on the future of the milk tea industry.
"Standardized and automated production will be the key trend moving forward," Yu remarked.
The application of automation extends beyond beverage production into food delivery services.
Clipp, a tech company, has developed software utilizing artificial intelligence to optimize delivery routes for food wholesalers serving restaurants.
This technology minimizes labor costs by streamlining the logistics of food distribution.
In addition to technological advancements, there is a concerted effort among brands to adapt Chinese culinary flavors to better align with American tastes.
Lee Kum Kee, a well-known sauce brand, has modified its recipes to include sweeter and more balanced flavor profiles, shifting from traditional spiciness.
Fred Wang, senior corporate chef of Lee Kum Kee USA, detailed these adaptations as necessary to attract and retain customers in the diverse American diet.
The presence of Chinese cuisine in the United States is well-established, tracing back over 200 years.
Recent reports indicate that there are over 40,000 Chinese restaurants operating across the country, surpassing the combined total of fast-food giants such as McDonald's, Burger King, KFC, and Wendy's.
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