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Wednesday, Apr 16, 2025

Qingming Festival Sees Surge in Public Engagement Across China

Qingming Festival Sees Surge in Public Engagement Across China

Millions participate in traditional activities as travel and festivities flourish during Qingming holiday.
The Qingming Festival, also known as Tomb-Sweeping Day, has witnessed significant public engagement across China, with millions of citizens taking part in a range of activities honoring their ancestors.

Falling on April 4 this year, the festival is traditionally a time for families to visit graves, clean tombstones, and make offerings.

This year, the holiday period saw an increase in domestic travel as individuals and families sought to connect with their cultural heritage while enjoying the arrival of spring.

According to the Ministry of Culture and Tourism, domestic tourist trips during the Qingming holiday reached approximately 117 million, reflecting a 24% increase compared to the same period in 2019. Revenue from these travels is estimated to be around 46 billion yuan (approximately 6.79 billion USD), representing a substantial boost to local economies.

Major tourist destinations, such as Beijing, Shanghai, and Xi'an, experienced a notable influx of visitors.

Many flocked to historical sites and natural parks, where seasonal blossoms and traditional celebrations showcased the cultural significance of the holiday.

Additionally, various local governments organized events and exhibitions, further encouraging public participation in customs associated with the season of renewal.

The resurgence in travel and festivities is attributed to the easing of COVID-19 restrictions and a growing emphasis on domestic tourism as a means of economic recovery.

The Qingming Festival, with its blend of somber remembrance and celebration of life, continues to resonate with the Chinese populace, reinforcing familial bonds and collective cultural identity.

Online platforms also saw increased activity, with many users sharing their experiences and tributes through social media, further reflecting the festival's importance in contemporary society.

As citizens across the nation engaged in traditional practices, the Qingming Festival simultaneously served as a platform for re-connecting with nature, celebrating life, and commemorating heritage.
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