Surging Popularity of Labubu Toys Drives Prices to New Heights
The trendy Chinese toy sees prices triple amid global demand and panic buying.
The popularity of the Chinese toy Labubu has surged dramatically, with prices on various e-commerce platforms reaching approximately 34,000 yuan ($4,730), a notable increase of three times its original price.
The MEGA LABUBU TEC, a version standing 79.3 centimeters tall, has been priced as high as 34,929 yuan, up from around 9,900 yuan at launch.
Since its debut in October 2022, 165 Labubu units have been sold, with an observable spike in high-priced items following their release.
‘Labubu The Monsters,’ a collaboration between Labubu and Vans, is currently listed at 38,074 yuan on JD.com, one of China's leading online retailers.
Smaller variants, roughly 38 centimeters in height, have also seen inflated prices, with some being offered at up to 16,697 yuan.
Labubu, characterized by its elf-like appearance, was created by the Chinese toymaker Pop Mart and has attracted considerable attention globally.
The rising interest has been further amplified by sightings of Western celebrities with Labubu dolls, igniting consumer demand.
The trend has begun to manifest across major international markets, with Pop Mart establishing toy stores in prominent locations such as Paris and London.
Reports indicate that fans, including international buyers, have been queuing for hours to acquire the latest releases.
Store representatives from Pop Mart in Zhengzhou, Henan Province, indicated that the Labubu Generation 3 blind boxes, which were available in physical stores upon their release in April, have since become much sought after.
Now, customers often find themselves needing to join fan groups to stay informed about restocks and must complete their purchases through official Pop Mart platforms, followed by in-store pickups.
The demand for Labubu toys has extended significantly in Southeast Asia, with shop employees indicating a dramatic increase in interest.
'Since last year, it has been extremely popular in Southeast Asia.
Now, nine out of 10 people entering the store ask about Labubu,' a staff member from a Zhengzhou Pop Mart shared, noting the irregularities in restocking schedules.
The MEGA LABUBU TEC, a version standing 79.3 centimeters tall, has been priced as high as 34,929 yuan, up from around 9,900 yuan at launch.
Since its debut in October 2022, 165 Labubu units have been sold, with an observable spike in high-priced items following their release.
‘Labubu The Monsters,’ a collaboration between Labubu and Vans, is currently listed at 38,074 yuan on JD.com, one of China's leading online retailers.
Smaller variants, roughly 38 centimeters in height, have also seen inflated prices, with some being offered at up to 16,697 yuan.
Labubu, characterized by its elf-like appearance, was created by the Chinese toymaker Pop Mart and has attracted considerable attention globally.
The rising interest has been further amplified by sightings of Western celebrities with Labubu dolls, igniting consumer demand.
The trend has begun to manifest across major international markets, with Pop Mart establishing toy stores in prominent locations such as Paris and London.
Reports indicate that fans, including international buyers, have been queuing for hours to acquire the latest releases.
Store representatives from Pop Mart in Zhengzhou, Henan Province, indicated that the Labubu Generation 3 blind boxes, which were available in physical stores upon their release in April, have since become much sought after.
Now, customers often find themselves needing to join fan groups to stay informed about restocks and must complete their purchases through official Pop Mart platforms, followed by in-store pickups.
The demand for Labubu toys has extended significantly in Southeast Asia, with shop employees indicating a dramatic increase in interest.
'Since last year, it has been extremely popular in Southeast Asia.
Now, nine out of 10 people entering the store ask about Labubu,' a staff member from a Zhengzhou Pop Mart shared, noting the irregularities in restocking schedules.
AI Disclaimer: An advanced artificial intelligence (AI) system generated the content of this page on its own. This innovative technology conducts extensive research from a variety of reliable sources, performs rigorous fact-checking and verification, cleans up and balances biased or manipulated content, and presents a minimal factual summary that is just enough yet essential for you to function as an informed and educated citizen. Please keep in mind, however, that this system is an evolving technology, and as a result, the article may contain accidental inaccuracies or errors. We urge you to help us improve our site by reporting any inaccuracies you find using the "Contact Us" link at the bottom of this page. Your helpful feedback helps us improve our system and deliver more precise content. When you find an article of interest here, please look for the full and extensive coverage of this topic in traditional news sources, as they are written by professional journalists that we try to support, not replace. We appreciate your understanding and assistance.
