During the recent Spring Festival, China's tourism sector witnessed a substantial influx of international visitors, marking a notable recovery in the country's travel industry.

According to the National Immigration Administration, the number of cross-border trips made by foreigners during this festive period reached approximately 958,000, representing a 22.9 percent increase from the prior year.

This resurgence has highlighted China's evolving reputation as a sought-after destination for global tourists.

Tourists have flocked to renowned locations across China, participating in traditional celebrations and experiencing local customs.

Activities ranged from enjoying ornate lantern displays at Shanghai's Yuyuan Garden to partaking in Chinese New Year's Eve dinners in the scenic Lishui region of Zhejiang.

Visitors have also marveled at the vibrant dragon and lion dance parades in Sichuan's Langzhong and appreciated the unique winter attractions in Harbin, Heilongjiang.

The interest in traveling to China can be attributed to the country's ongoing optimization of visa policies, including an expansion of visa-free and transit visa exemption regulations.

In 2024, China recorded a total of 64.88 million foreign entries and exits, reflecting an 82.9 percent year-on-year increase.

Such changes facilitate greater access for international visitors and emphasize China's commitment to fostering a welcoming environment.

In response to this growth, various cities have implemented initiatives to enhance the experience for foreign tourists.

Shanghai, for instance, has introduced volunteer language service teams to assist non-Chinese speakers, while other major cities offer free half-day tours and personalized cultural experiences to visitors.

These measures build a more accessible travel ecosystem, allowing foreigners to immerse themselves in China's diverse offerings.

The appeal of 'China Travel' has also gained traction on global social media platforms, with the hashtag generating over 100,000 videos and approaching 1 billion views.

Comments from international users reflect an increasing curiosity and appreciation for the intricacies of Chinese culture.

This year's Spring Festival saw a significant uptick in foreign visitors exploring lesser-known regions, with 51 small towns across China experiencing booking activity from international tourists for the first time.

Destinations such as the ancient town of Yangloudong in Hubei and Mingxi county in Fujian have become highlights, showcasing local traditions and natural beauty.

Economically, the impact of tourism is substantial.

The State Taxation Administration reported a 10.8 percent year-on-year increase in the average daily sales revenue for consumer-related industries during the Spring Festival, with tourism-related services observing a remarkable 37.5 percent growth.

Notably, data from airline sources indicated that one in four foreign tourists to China last year had previously visited, substantiating the country's ongoing allure.

As China's tourism industry rebounds, it plays a dual role—contributing significantly to domestic economic development while also positioning China as a key player in the global tourism market.

This growing dynamism and commitment to openness reflect a broader narrative of modernization within the country, fostering deeper international ties and cultural exchanges.