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Thursday, Mar 13, 2025

China's Ski Resorts Gaining Popularity Amid Winter Sports Surge

China's Ski Resorts Gaining Popularity Amid Winter Sports Surge

As the 9th Asian Winter Games unfolds in Harbin, interest in skiing and winter sports is growing across China.
The ongoing 9th Asian Winter Games, hosted in Harbin, Heilongjiang Province, has sparked increased enthusiasm for winter sports across China.

As athletes from various countries participate in this international sporting event, attention turns towards some of the country’s premier ski resorts where both professionals and enthusiasts have opportunities to engage in winter sports activities.

One of the foremost ski destinations is the Yabuli Ski Resort, recognized as one of the largest ski facilities in the country.

Located approximately 200 kilometers from Harbin, Yabuli features 17 designated ski trails and boasts a snow season that can last up to five months, attracting both local and international visitors.

The resort is particularly notable for its potential as a training hub for competitive skiers.

Among its features, the “Erguokui” trail is highlighted for being one of the steepest off-piste runs in Asia, catering to experienced skiers looking for challenging terrain.

The increased attention on Yabuli and other ski resorts aligns with China’s broader efforts to promote winter sports and capitalize on its diverse climate and geography.

The government has implemented initiatives to encourage participation in winter sports, aiming to attract 300 million people to engage in winter activities by the time China hosts the Winter Olympics in 2022.

As winter sports gain traction in China, stakeholders are optimistic about the long-term growth potential of the industry.

The combination of well-equipped ski resorts, enhanced accessibility, and government support has positioned China as an emerging player in the global winter sports arena.
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