Beijing Post

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Friday, May 09, 2025

Beijing Welcomes a Surge in Inbound Tourism with a 187% Increase

The capital's tourism figures in 2024 nearly reach pre-pandemic levels, driven by enhanced services and attractions.
In a significant boost to its tourism industry, Beijing experienced a substantial rise in inbound tourists in 2024, recording 3.94 million trips, reflecting a 186.8 percent increase from the previous year.

This surge accounts for 88.9 percent of the figures recorded in 2019, according to data released by the Beijing Municipal Bureau of Culture and Tourism.

The data reveals that 729,000 of these trips were made by residents from Hong Kong, Macao, and Taiwan, marking a 10.3 percent increase compared to 2019. Meanwhile, foreign visitors accounted for 3.21 million trips, reaching 85.1 percent of the pre-pandemic numbers.

Beijing has attributed this resurgence to the improvements made in enhancing the experience for international travelers.

Local authorities have focused on facilitating transportation, accommodation, and payment systems to make the capital more accessible.

Additionally, new tourism offerings have been developed, such as leisurely strolls and cycling along the historic Central Axis and vibrant lantern festival activities, which have drawn significant interest from abroad.

To cater to the diverse preferences of international visitors, travel agencies like CYTS International Travel Co., Ltd. have curated personalized travel packages.

These include unique experiences such as Tai Chi lessons, culinary classes, and a 'Citywalk' option, which allows tourists to explore Beijing on foot.

Popular tourist sites such as the Mutianyu section of the Great Wall have made significant improvements in language support and payment facilities to enhance the overall visitor experience.

These strategic enhancements reflect Beijing's commitment to revitalize its tourism sector by creating an inclusive and enriching environment for visitors worldwide.

As the city continues to welcome tourists back, it stands as a powerful symbol of resilience and innovation in the global tourism industry.
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