Beijing Post

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Thursday, Mar 27, 2025

Beijing's Tourism Sees Significant Revival with 186.8% Increase in Inbound Trips

The Chinese capital approaches pre-pandemic tourism levels, enhancing services and attractions to cater to diverse visitors.
In a remarkable recovery for its tourism sector, Beijing has recorded a substantial increase in international arrivals, with inbound trips soaring by 186.8 percent in 2024 compared to the previous year.

The latest figures, revealed by the Beijing Municipal Bureau of Culture and Tourism, show nearly 3.94 million inbound trips, reiterating the city’s strategic importance as a global tourism destination.

This dramatic upswing brings Beijing’s inbound tourism figures to 88.9 percent of what they were in 2019, marking a robust recovery from the impacts of the COVID-19 pandemic.

The statistics indicate that 729,000 visits were made by residents from Hong Kong, Macao, and Taiwan, reflecting an increase of 10.3 percent from 2019 levels.

Meanwhile, foreign visitors accounted for 3.21 million of the total trips, reaching 85.1 percent of the numbers seen in 2019.

To meet the growing demand, Beijing has implemented a series of enhancements across its hospitality sector.

Improvements in transportation, accommodation, shopping, and payment systems have been pivotal in accommodating the needs of international travelers.

These developments are complemented by innovative tourism offerings which continue to draw visitors.

Notable attractions such as the Central Axis for strolls and cycling, as well as vibrant lantern festival activities, have captured the interest of global tourists.

Beijing's tourism strategy also focuses on personalized experiences, an increasingly vital aspect of modern travel demands.

CYTS International Travel Co., Ltd, a prominent travel agency, has introduced diverse cultural experiences, from Tai Chi lessons and traditional cooking classes to immersive 'Citywalk' tours, aimed at offering a deeper understanding of Beijing’s rich cultural tapestry.

Scenic destinations like the Mutianyu Great Wall have enhanced their visitor services by improving language accessibility and payment options, further smoothing the travel experience for international guests.

This resurgence in tourism not only highlights Beijing's appeal as a premier destination but also showcases the Chinese capital’s commitment to re-engaging with the world.

As the city continues to welcome back visitors, the ongoing development of services and attractions is anticipated to sustain the upward trend, reinforcing Beijing's position on the global tourism map.
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