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Wednesday, Jun 04, 2025

Favorable Business Environment Fuels South Asian Culinary Ventures in China

Favorable Business Environment Fuels South Asian Culinary Ventures in China

The growing popularity of South Asian cuisine in China is supported by efficient business practices and a diverse dining culture.
Imran Ali, a Pakistani entrepreneur, has successfully opened a South-Asian restaurant in Lanzhou, the capital of Gansu Province, amid a flourishing culinary landscape.

The establishment is designed with mint-green sofas, crystal wall lamps, and mosaic-tiled walls, embodying the appeal of exotic South Asian cuisine, which has garnered a significant following on social media.

Ali moved to China in 2012 for higher education, developing a deep appreciation for the country and its varied culinary traditions.

After completing his studies, he embarked on a career in the restaurant sector, recognizing the potential for introducing authentic South Asian flavors to a market receptive to diverse culinary experiences.

In the past, Ali and his team launched five restaurants in Jiangxi and Shanxi provinces.

The success of these ventures led him to explore opportunities in a wider market, resulting in the opening of his latest restaurant in Lanzhou in October 2024. Ali noted the region’s multi-ethnic population and preferences for beef, lamb, and wheat-based dishes as conducive to his concept.

Ali highlighted the supportive business climate in China, stating that both domestic and foreign entrepreneurs experience equal treatment.

The efficiency of the business registration, food service licensing, and other administrative processes facilitated the rapid launch of his restaurant, with all necessary permits acquired within a month.

The Chinese government has been actively enhancing the business environment, simplifying regulations to attract foreign investment.

As a result, Ali’s restaurant has performed exceptionally well since its opening, generating daily revenues exceeding 20,000 yuan (approximately 2,780 U.S. dollars).

The restaurant appeals to a diverse clientele, including international students from Pakistan, Iran, India, and Saudi Arabia, alongside local Chinese diners eager to explore new culinary offerings.

Looking forward, Ali plans to expand further by opening a new restaurant in Hainan province next month, viewing the Hainan Free Trade Port as a strategic hub for sharing South Asian cuisine nationwide.

Ali aspires to bring South Asian delicacies to every province in China, which he believes will strengthen the friendship between China and Pakistan.

He attributes his business achievements to China’s welcoming environment and streamlined business policies.
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